Toby Rice
Media Executive & Analyst

Independent research analyst covering the commercial space and launch industry.

Two decades of executive experience in digital media and advertising. Founded SocialJobs, a US social recruitment advertising firm serving more than 130 employers, acquired by London-based Gaia in 2026.

News
Apr 2026 · Staffing Industry Analysts
Gaia acquires US-based SocialJobs
Apr 2026 · Onrec
Gaia Acquires SocialJobs to Accelerate US Market Expansion
Feb 2025 · SocialJobs
Total Online Recruitment Advisors Rebrands as SocialJobs
Articles
Apr 2026 · X · Reddit
Rockets Are Worth Their Weight in Gold
Apr 2026 · X · Reddit
Launch Commoditization Doesn't Exist, and May Never
Oct 2026 · X
"The Flood Gates are About to Open" at Rocket Lab
Photography
Total solar eclipse at the diamond ring moment Night sky above a row of radio telescope dishes Rocket climbing through a clear blue sky Volcanic lava fountain at dusk Silhouette of a photographer above a sea of clouds at sunset Raccoon resting in a tree hollow Pink water lily reflected in dark water Screech owl in a tree cavity
JWR Outreach 2022–2024 · Philippines

Doing good in memory of Jack William Rice, JWR Outreach volunteers have been providing underserved communities with access to nutrition, sanitation, medical care, and education.

Led by Richel Sulyao, JWR Outreach volunteers have been delivering aid to rural communities throughout Mindanao, including building more than 30 community sanitation facilities in rural Talacogon, providing Mamanwa tribal families with nutrition support after Typhoon Odette, distributing food and water after the Agusan del Sur floods, and supporting classroom renovation and education programs.

Families holding food packs Pickup loaded with toilet bowls Finished bamboo toilet shelter Volunteers laying a rebar foundation

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